3E is the direct integration of a core essence of a brand/concept/product into the basic fundamentals of a hit event experience. The creation of a 3E is based on the same driving force behind hot trends and consumer electronics…
”stuff that you don’t really need, but you desire so badly that you have to have it.”
However in this case we are talking about experiences…
”experiences so compelling that you just have to do them.”.
…the memory of which are forever linked to the positive emotions evoked by the experience itself. The property and its sponsors become popular and cool simply because the consumer got involved in a satisfying way.
Click here for a one-sheet on 3E